SEO business support

SEO (Search Engine Optimisation) is a set of internet marketing techniques that ensures a strong online presence for business websites. Modern business practices push company websites to their full potential, transforming them from mere online business cards to potent tools for marketing and attracting clients.

Search engine optimization services

As you can see, a corporate website can provide many benefits to any company, however, what is more relevant – having an efficient structure and solid number of visitors. One of the most efficient ways how to boost your online presence is to use SEO ervices in order to develop your website and content in accordance with official standards. This is why we recommend that you contact Confidus Solutions for SEO auditing your website and boost efficiency.

Below you can see our offered business package SEO solutions for your company, if you need to boost an online presence of your business. Each of the packages includes different services as well as provides different benefits upon order.

Search Engine Optimisation aims to make corporate websites easier to find, using specific keywords that relate to your business. It also helps with managing visitor flows, ensuring that clients who search for specific services find the pages offering those services first, and only then discover the site’s other pages. This can drastically change the number of clients ordering services from a company, as the faster a client lands on a page describing the service they need, the more likely it is that they will order that service from this particular company, rather than waste their time looking for alternative options.

Advantages

Although the main objective of SEO is to make corporate websites faster to find when a potential client searches for specific keywords (i.e. located higher up the list of search engine results), it also has other, more specific advantages for businesses.

One of the main additional advantages is that SEO is more cost-effective than any other type of internet marketing. SEO strategies grow from the initial time and energy invested in them to work passively later on; in other words, at the beginning a business works on SEO, and later SEO works for the business, requiring far less maintenance than other internet marketing tools.

SEO also influences other corporate media channels, such as social media profiles (affecting how search engines 'see' them), and this influence is likely to increase in the future. This is due to the fact that, as search engine algorithms become more and more refined, they no longer perceive corporate websites as just websites, but rather as parts of a larger network of media belonging to that particular business. This means that a lack of SEO harms a company's position with regard to other platforms as well, and good SEO strengthens them.

SEO applications for business

As we have already mentioned, the main role of SEO techniques is to give you an edge on your competitors online. Today, this is more important than ever, as 80–85% of customers perform some sort of online information check before committing to a transaction, and this figure is very likely to increase. Accordingly, it is extremely rare for a company not to use SEO, as this would mean losing online presence and 80–85% of potential clients.

Besides boosting the online presence of a business, SEO can also be used for several other tasks. One of these is local search optimisation, used to enhance a company’s rankings in a specific location in order to promote it to customers in these locations in distinctive ways. This is especially relevant to businesses that have expanded into many foreign markets or have a substantial number of outlets within a large market.

In general, SEO tools are as vital for business as any other marketing practices, and in some cases they can be the most effective. To discover how SEO can help your business, please do not hesitate to contact the Confidus Solutions business development team for advice.